We have deep experience in improving payment conversion at extremely high growth mobile companies like Lyft, Twitter, and Groupon.


Sam King

UC Davis, Lyft, Twitter

A former engineering leader at Lyft, Sam founded the identity and fraud teams and led the enterprise team. Before Lyft, Sam built Twitter’s identity and anti-abuse teams and was responsible for account security. Currently a Professor of Computer Science at UC Davis, Sam’s academic research focuses on product security and anti-fraud technologies.


Will Megson

Lyft, Groupon

The former product owner for Lyft’s payment, identity, and fraud teams, Will spearheaded payment and anti-fraud strategies which led to double-digit conversion gains and multi-millions in savings. Before Lyft Will was a product manager at Groupon, working on conversion experiments and A/B testing for Groupon’s mobile app.